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AI Churn Prediction & Retention Automation
End-to-end ML pipeline for predicting customer churn and automating targeted retention campaigns at startup scale with data orchestration, model serving, and workflow automation.
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Content & MarketingAI Churn Prediction & Retention Automation
End-to-end ML pipeline for predicting customer churn and automating targeted retention campaigns at startup scale with data orchestration, model serving, and workflow automation.
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Getting started
- 1Set up Dagster to orchestrate daily data pipelines: ingest customer events, compute churn features using dbt, and store results in your data warehouse.
- 2Train churn prediction model (XGBoost/scikit-learn) on historical data and package with BentoML for real-time scoring.
- 3Deploy BentoML service to serve churn scores via REST API with auto-scaling.
- 4Configure Activepieces workflows to query churn predictions daily, identify high-risk customers, and trigger retention campaigns.
- 5Use Claude Sonnet to generate personalized retention messages based on customer churn risk and historical behavior stored in Chroma.
- 6Monitor model performance and campaign effectiveness through Dagster's asset lineage and observability dashboard.
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